Who We Are

The Guuta Award Foundation is the first structured and impartial recognition platform dedicated to the local community in Ethiopia and the immigrants.

Our Inspiration

Sidama society once used indigenous systems like Guuta to measure responsibility, integrity, and contribution.
We revive this value and institutionalize it for today’s generation. Guuta is a Sidama term that defines a task completed with utmost excellence and success. The Sidama people employ the term to convey their utmost satisfaction when an individual completes a task that embodies dedication, excellence, and hard work. Guuta symbolizes more than the completion of a task. It symbolizes the achievement of a task at a high level where effort, excellence, and integrity have a significant impact. When an individual declares that a task is Guuta, they mean that the task has met or exceeded expectations in terms of quality and purpose.

Our Mission

We recognize individuals and institutions that advance education, culture, health, innovation, environment, research, art, entrepreneurship, and public service.

Our Vision

We build a society where merit leads, integrity matters, and excellence inspires the next generation.

Our Core Values

• Integrity
  
  

• Accountability
  
  

• Cultural pride
  
  

• Innovation
  
  

• Social responsibility
  
  

• Transparency

At Guuta Foundation, we believe that a strong and developed society is built upon moral integrity, responsible leadership, and stable family structures. Social equilibrium exists when families, youth, faith institutions, and community leaders function in harmony, reinforcing ethical values, mutual responsibility, and social order.

Social balance is achieved when individual success aligns with collective wellbeing where rights and responsibilities are respected, moral principles guide progress, and no essential pillar of society is neglected.